I wrote the copy for this television commercial treatment, in collaboration with ADIDAS and its new brand ambassador, Karena Evans, the multifaceted, award-winning director and actor who soared into the spotlight in 2018 after directing several of the year’s most celebrated music videos for Drake.

This project was immensely fun. Whether behind the camera or in-front, Karena’s passion is storytelling. She is fixated on telling diverse, inclusive stories about the human condition. Immersing herself in the world of film and television, through directing and acting, Karena Evans is determined to represent the unrepresented.